Jack's Casino Cincinnati Ohio
CINCINNATI - It won’t be just the name that changes when Horseshoe Casino Cincinnati becomes Jack Cincinnati Casino in June. Operators will invest in new slot-machine products and may expand the number of restaurants in the facility. They’re also more open to building an on-site hotel.
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“We don’t go into these businesses to stand pat or be caretakers,” said Matt Cullen, CEO of Jack Entertainment LLC in Detroit. “We want to continue to grow and provide opportunities for our team members and guests. So, we’re going to keep our eyes open and make investments where it makes sense to achieve those goals.”
Cullen runs the former Rock Gaming companies owned by Quicken Loans founder Dan Gilbert, including Horseshoe casinos in Cincinnati and Cleveland and the Greek Town Casino-Hotel in Detroit. All three will be rebranded as Jack casinos by the end of this year. So will the ThistleDown racino near Cleveland.
Gilbert’s Ohio casino properties are phasing out a management agreement with Horseshoe parent, Caesar’s Entertainment, after buying out out the Las Vegas company’s 20 percent ownership stake in Cincinnati and Cleveland.
A crowded Cincinnati casino market has made life rough for casino operators in recent years. Horseshoe quickly became the market leader in Cincinnati, with $217 million in first-year revenue after opening in March 2013. But it never got close to the $300 million goal it established prior to opening.
Jack Entertainment aims to change that by investing $40 million in the rebranding effort, including several million in Cincinnati, Cullen said. In addition to signage and new uniforms, the casino will invest in non-gaming amenities like restaurants and concerts.
“We have the newest and best full-service casino in the marketplace and we’re very proud of our non-gaming amenities,” Cullen said. “But we think we can even take it up a notch.”
Jack Casino Cincinnati Ohio Restaurants
Cullen said the new Jack Cincinnati Casino will look for local and national restaurant concepts that could replace Jack Binion and complement its other dining options. Those include Jimmy Buffett’s Margaritaville, Bobby’s Burger Palace and The Spread Buffet. One option is to replace Jack Binion with more than one restaurant.
Jack's Casino Cincinnati Ohio - Parking
“We certainly have capacity for more and we’re evaluating it,” he said. “What we want to have is the best and most fun kind of place we can find.”
On the technology front, Jack Entertainment announced a new contract Thursday with Scientific Gaming Corp. to install a new suite of Bally Systems slot machines that can send individual promotional messages to frequent customers. The system is designed to complement the casino’s new loyalty program, which Cullen describes as a “four-level” reward system that “accrues benefits faster than any other program.”
But perhaps the biggest change in the casino’s operating approach involves its long-term view on the hotel business.
When the Horseshoe Casino Cincinnati opened in 2013, Gilbert promised not to build his own hotel on the site – opting instead to boost the Downtown hotel industry by booking blocks of rooms for its out-of-town guests.
But “lots of things are changing in that regard, ” Cullen said. “There’s lots of new hotel product.”
Since the Horseshoe property opened in March 2013, Cincinnati’s central business district added three new hotels with 572 rooms. Three more hotels with 393 rooms are in the pipeline, aiming to be open by next summer. More than 1,000 Downtown hotel rooms have been renovated.
Total hotel revenue in the 45202 zip code increased 38 percent to $118.6 billion between 2012 and 2015, according to STR, a data and analytics company.
“The market has changed in a very positive way,” Cullen said. Building an on-site hotel “didn’t make any sense at the time. It could make sense in the future, but we’re not doing anything with it now.”
Hard Rock Casino Cincinnati | |
---|---|
Location | Cincinnati, Ohio |
Address | 1000 Broadway Street |
Opening date | March 4, 2013 |
Total gaming space | 100,000 sq ft (9,300 m2) |
Notable restaurants | |
Casino type | Land-based |
Owner | Vici Properties |
Operating license holder | Hard Rock International |
Website | hardrockcasinocincinnati.com |
Hard Rock Casino Cincinnati (formerly Jack Cincinnati Casino and Horseshoe Cincinnati) is a casino in Cincinnati, Ohio, owned by Vici Properties and operated by Hard Rock International. It opened in 2013.
Casino[edit]
The two-story casino is 100,000 square feet (9,300 m2) and has 2,000 slot machines, 85 table games and a 31-table World Series of Poker room.[1] It is located on a 23-acre (9.3 ha) site on the northeast side of Downtown Cincinnati. Mr. Lucky's, Cincinnati Food Hall, Starbucks, and Prism are located inside the facility.[2]
Gross casino revenues are taxed at 33 percent, one of the highest rates in the nation for a resort casino with this level of investment. Portions of the tax revenue are designated for public school districts; the four host cities; all 88 state counties; the Ohio State Racing Commission; law enforcement training; and research and treatment of problem gambling and substance abuse.[3]
History[edit]
Ohio voters approved a state constitutional amendment in November 2009 authorizing one casino in each of the state's four largest cities: Cleveland, Cincinnati, Columbus and Toledo.[4] It was the fifth statewide vote to legalize gambling in Ohio over 20 years.[5]
Construction at the site formerly known as Broadway Commons began in February 2011.[1][6] The Horseshoe Casino opened on March 4, 2013. It was the last of the four voter-approved full-service casinos to open in the state.[1]
Horseshoe Cincinnati was initially owned and operated by Rock Ohio Caesars, a joint venture between Caesars Entertainment and Dan Gilbert's Rock Gaming. Rock Ohio Caesars also opened Ohio’s first casino, Horseshoe Casino Cleveland, in May 2012.[7] Rock Ohio Caesars was the first operator to be licensed by the Ohio Casino Control Commission on May 2, 2012.[8]
Restaurants Near Jack's Casino Cincinnati Ohio
The property was rebranded as Jack Cincinnati Casino in June 2016, as part of Rock Gaming's rebrand to Jack Entertainment.[9]
In 2019, Jack Entertainment sold the property for $745 million to Vici Properties and Hard Rock International, with Vici acquiring the land and buildings for $558 million and Hard Rock buying the operating business for $187 million.[10][11][12] Hard Rock leased the casino from Vici for $43 million per year, and stated that it would rebrand the property as Hard Rock Casino Cincinnati.[10][12]
See also[edit]
References[edit]
- ^ abcCoolidge, Alexander. “Cincy casino to open March 4.” Cincinnati.com. Cincinnati Enquirer, 12 Dec. 2012. Web. 12 Dec 2012.
- ^https://www.jackentertainment.com/cincinnati/restaurants/
- ^Myers, Amanda. “Cincinnati casino on pace to open in spring”. AP.org. Associated Press, 6 Sep. 2012. Web. 12 Dec 2012.
- ^Sheeran, Thomas. “Horseshoe Casino, Cleveland Casino, Opens To The Public”. AP.org. Associated Press, 14 May. 2012. Web. 12 Dec 2012.
- ^Ott, Thomas. 'All Bets Are on.' The Plain Dealer [Cleveland] 15 May 2012: A1+. Print.
- ^Demeropolis, Tom. “Horseshoe Casino Cincinnati announces opening date” bizjournals.com. Cincinnati Business Courier, 12 Dec. 2012. Web. 12 Dec 2012.
- ^Stutz, Howard. “Margaritaville Restaurant to open next year at Horseshoe Casino Cincinnati”. lvrj.com. Las Vegas Review Journal, 3 Aug. 2012. Web. 12 Dec 2012.
- ^Provance, Jim. “Rock Ohio receives license to operate in Cleveland.” Toledoblade.com. The Toledo Blade. 2 May. 2012. Web. 12 Dec 2012.
- ^'Jack Entertainment rebrands Ohio and Detroit casinos'. Rock Gaming. Retrieved 5 June 2016.
- ^ abTom Demeropolis (September 20, 2019). 'Cincinnati casino sells for $745 million'. Cincinnati Business Courier. Retrieved 2019-09-21.
- ^'State commission gives go-ahead for new Jack Casino ownership'. Cincinnati CityBeat. August 22, 2019. Retrieved 2019-09-21.
- ^ ab'Vici Properties Inc. completes acquisition of Jack Cincinnati Casino and lease to Hard Rock International' (Press release). Vici Properties. September 20, 2019. Retrieved 2019-09-21 – via BusinessWire.
External links[edit]
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Coordinates: 39°06′29″N84°30′23″W / 39.107948°N 84.506493°W